Describe an advertisement that you remember
– What is it
– When and where you saw it
– What happens in it
Today we are bombarded by adverts and we see an advertisement on the internet, television and hoarding on the street. I have seen many advertisements since my childhood. The one that I remember is the ad that was coming on television named “Chalo School Chale Hum” which means let’s go to school when I was a child. This promotional advert was a government initiative to encourage students to go to school because many children were not going to schools due to many reasons. In this ad, children were running towards the schools when the school bell rang and children were included from all communities. The shooting is done in almost all parts of India. I think the main reason for including children is that children are always attracted to their peers. The commercial had two versions one was longer version and other shorter. There was also a brief talk by the Prime minister to encourage students to go to school. This advertisement helped the Indian government to increase students in school and improving the literacy rate of India. Currently, this campaign is stopped and I still love to watch it on youtube.