10 SEO Secrets for E-Commerce Website to rank Higher on Search Engine

Introduction:

Internet is expanding to remote areas with the rise in network and technology. In this scenario, E-Commerce market is forecasted to grow exponentially. Therefore, it is important to work on product display page and fine tune page to rank higher in search engine. Let’s look at following strategies to rank your product pages of your ecommerce higher.

01. Add structured data about your product page

Structured data or schema should be added to product page. A specific structure is used to add variables, price, product name, and other product related information in specific pattern so that search engine can read information on your page.

 type="application/ld+json">
    {
      "@context": "https://schema.org/",
      "@type": "Product",
      "name": "Executive Anvil",
      "description": "Sleeker than ACME's Classic Anvil, the Executive Anvil is perfect for the business traveler looking for something to drop from a height.",
      "review": {
        "@type": "Review",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": "4",
          "bestRating": "5"
        },
        "author": {
          "@type": "Person",
          "name": "Fred Benson"
        }
      },
      "aggregateRating": {
        "@type": "AggregateRating",
        "ratingValue": "4.4",
        "reviewCount": "89"
      }
    }
    

02. Add FAQs section on product page

Adding high quality frequently asked helps you product page to rank high in SERp’s rating. If visitors do not find any useful information, it leads to high bounce rat. Also include FAQ structured data in FAQ section.

{
      "@context": "https://schema.org",
      "@type": "FAQPage",
      "mainEntity": [{
        "@type": "Question",
        "name": "What is the return policy?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "
Most unopened items in new condition and returned within 90 days will receive a refund or exchange. Some items have a modified return policy noted on the receipt or packing slip. Items that are opened or damaged or do not have a receipt may be denied a refund or exchange. Items purchased online or in-store may be returned to any store.
Online purchases may be returned via a major parcel carrier.  Click here  to initiate a return.
"
        }
      }, {
        "@type": "Question",
        "name": "How long does it take to process a refund?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "We will reimburse you for returned items in the same way you paid for them. For example, any amounts deducted from a gift card will be credited back to a gift card. For returns by mail, once we receive your return, we will process it within 4–5 business days. It may take up to 7 days after we process the return to reflect in your account, depending on your financial institution's processing time."
        }
      }, {
        "@type": "Question",
        "name": "What is the policy for late/non-delivery of items ordered online?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "
Our local teams work diligently to make sure that your order arrives on time, within our normaldelivery hours of 9AM to 8PM in the recipient's time zone. During  busy holiday periods like Christmas, Valentine's and Mother's Day, we may extend our delivery hours before 9AM and after 8PM to ensure that all gifts are delivered on time. If for any reason your gift does not arrive on time, our dedicated Customer Service agents will do everything they can to help successfully resolve your issue.
Click here to complete the form with your order-related question(s).
"
        }
      }, {
        "@type": "Question",
        "name": "When will my credit card be charged?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "We'll attempt to securely charge your credit card at the point of purchase online. If there's a problem, you'll be notified on the spot and prompted to use another card. Once we receive verification of sufficient funds, your payment will be completed and transferred securely to us. Your account will be charged in 24 to 48 hours."
        }
      }, {
        "@type": "Question",
        "name": "Will I be charged sales tax for online orders?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text":"Local and State sales tax will be collected if your recipient's mailing address is in: 
Arizona
California
Colorado
"}
        }]
    }

03. Share customers review

Include reviews by customers who bought products from you. This will help you to improve sales. As users leave review on your website, send this review to Google review schema so that unique content sent to Google.

04. Check Page load speed

Optimizing website for mobile users is really important. Fast-loading page will present your product in front of users quickly. You should target your page must load within three seconds.

05. Keep your out-of-stock products

If product listed on website goes out of stock , do not remove it from website. If your product page has more reach, you show other related products on this page that visitors can choose from.

06. Pay close attention to internal linking and backlink

If you add internal linking and backlinks to your website, it helps customers to retain on website and more likely to increase conversions. Links basically improve visibility and performance.

07.  Avoid copying content from manufacturer’s website

Product description provided on manufacturer’s website is not up to the mark and is not compelling and not optimized for search engine.  Try to optimize your content to make is more informative and engaging.

08. Unique Product and Meta Description

Product description and meta description should always be unique. Try to include unique keywords in unique. Meta description should be compelling and encourage people to click on your listing.

09. Keyword research strategy

Always try to find keywords related to product focused topics. Your product pages  should be optimized for searchers ready to buy.

10. Check technical issues on product pages